The Beebo Shark Tank Update

Season 7 of Shark Tank featured Martin Hill pitching The Beebo, an infant bottle-feeding gadget that allows you to feed your infant hands-free.

Hill developed the Beebo idea shortly after Sarah and his wife had their second child.

It was discovered that they sometimes needed an extra pair of hands while bottle feeding, but there was nothing on the market suitable for their needs.

Martin is an engineer in his professional life. His vision was to create a device that would make it safe to bottle feed children and still allow them to bond with their parents.

Beebo is a rubber bottle holder that can be worn over your shoulder. The holder is ergonomically contoured and ergonomically designed.

The holder is easy to remove (for cleaning) and will accommodate any shape baby bottle; the angle of the bottle can even be set to match the angle of the drinker’s arm.

Parents can place their child in a sling-like device while feeding their child or hold their child in one arm. You can now feed your child with one or two hands-free, allowing you to “multitask.”

All Beebo food containers are BPA-free, lead-free, and phthalate-free, so health-conscious parents won’t have to worry about harmful chemicals contaminating their child’s food.

Hills claims they have a patent pending on the product since they claim nothing else like it on the market. The Beebo prices start at $39.95, and you can get them from

Are you concerned that sharks will go on a wild feeding frenzy because of this product?

What Is Beebo?

The Beebo was developed by parents and is a more efficient way to bottle feed. The Beebo is mostly rubber and has both an adjustable and washable soft foam bottle holder.

Beebo is a soft and flexible toy that may easily be worn over either of your shoulders. You can quickly and effortlessly clip any bottle into place with the rotational bottle holder.

The rotation allows one to achieve the ideal feeding angle at any position. The Beebo is easy to clean and store, and it is chemical-free, including BPA, lead, and phthalates.

Beebo is also equipped with ribbed channels beneath to circulate air and keep you dry and cool. You won’t find buckles, clips, straps, or any other potentially dangerous parts.

Beebo’s ergonomic design allows it to rest easily on parents’ shoulders, allowing them to use one arm for feeding while the other is free.

Beebo Shark Tank Update

The Beebo allows parents to feed their babies with one arm while using the other arm to do other things.

This adjustable holder allows you to adjust your feeding angle following your comfort and convenience.

There are no BPA, lead, PVC, or phthalates in the Beebo, making it ideal for most bottles. The Beebo is also free of lead, PVC, and BPA. 

Company NameThe Beebo
EntrepreneurSeason 7 Episode 1
ProductBaby Feeding Attachment Over-The-Shoulder
Investment Asking For$200,000 For 20% stake in The Beebo
Final Deal$200,000 For 30% stake in The Beebo
SharkAshton Kutcher and Lori Greiner
Episode Season 7 Episode 1
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Beebo?

Martin Hill is the founder of The Beebo. According to his LinkedIn profile, he has received multiple patents for his invention.

Hill designed The Beebo from scratch and was responsible for its manufacturing, patenting, and marketing.

Martin Hill and his wife Sarah Hill are currently employed as directors, and board members of Better Family Inc. Martin and Sarah Hill have two children.

Beebo Before Shark Tank

Whether you are the parent or simply babysitting, you will likely have difficulty getting the technique right if you have to feed a child.

I have had personal experience feeding my sister’s baby and know some newborns are weird and won’t suckle straight from the bottle.

This problem has been addressed by a product called the Beebo.

Martin Hill is an electrical engineer and devoted father whose goal is to improve the mother-child bond over bottle feeding.

Martin Hill is an electrical engineer and devoted father whose goal is to improve the mother-child bond over bottle feeding.

Hill drew inspiration for The Beebo from his son, who had a reputation for being a picky eater. Hill noticed his son calmed down when he was read to.

Consequently, he built The Beebo in his garage to free up his other arm, which he typically used to handle books. 

Hill originally intended to call the product “The Boobie,” but he ultimately settled on “The Beebo.”

The Beebo is a unique way to bottle-feed a child, and the information below provides information about the Beebo and its impact on children.

Beebo sales generated $20,000 for The Hills in the weeks leading up to their Shark Tank appearance. Even a few big-box retailers expressed interest in carrying the item.

The most challenging part of making The Beebo was getting the packaging right. Fortunately, they were able to accomplish this after appearing on Shark Tank.

How Was The Shark Tank Pitch Of Beebo?

Martin appeared on Shar Tank requesting an investment of $200,000 in exchange for a 15 percent stake in The Beebo. 

He explains that the goods are waterproof flex-foam when he hands them out to the Sharks.

Lori has been giggling like the cat that swallowed the canary throughout the whole meeting, and it’s adorable. 

Ashton, responsible for many of the family’s errands, puts on a pair of jeans to see how they fit.

Since February, Martin developed a prototype and has generated over $20,000 in sales for his Beeboo product, which costs $10.86 to build and retail$39.95.

He’s been besieged with requests, and he wants the $200K to “refresh” his company’s marketing image.

The nickname Beebo came from the fact that originally he called it “booby,” and his wife made him change it!

Kevin is excited about the concept, and he says he is willing to put $200K into it for a 33 percent stake.

Ashton inquires about Martin’s amount, and Martin responds with $180,000. According to him, he aims to sell 18000 units this year.

Robert says he admires those who have a plan in place, but that bottle-feeding never seemed to be an issue for him. Mark concurs, and he has also opted out.

Ashton loves nursing his baby but believes his expertise in marketing will benefit him in the long run – he does not have an aptitude for production – so he opted out.

Lori offers $200k in exchange for 30 percent of the company and asks Ashton to accompany her to assist with marketing; he agrees, and the deal is completed.

Ashton and Lori agreed to invest $200K for a 30 percent stake in The Beebo.

Final Deal: Lori and Ashton agreed to invest $200,000 for a 30% stake in The Beebo.

What Happened To Beebo After Shark Tank?

Ashton Kutcher is fortunate to have the Beebo becoming more and more popular as a bottle-feeding aid.

Beebo currently has an exceptional rating of 4 stars across 81 customer reviews on Amazon. 

The company has expanded to become available at some retailers, including Babies ‘R Us and various boutiques specializing in child items.

BoomBoom Shark Tank Update

Also, Beebo has expanded its product selection, introducing three new colors to their existing two: charcoal, raspberry, and teal.

The Beebo is currently available for $29.99, and it can be purchased from a variety of sources, including the Beebo website itself.

Beebo Shark Tank Update

The Beebo continues to operate despite the non-closing of the transaction with Ashton and Lori.

The company’s products are also available in buybuyBaby branches and several smaller and independent baby store chains.

Beebo Shark Tank Update

The Better Family, the holding company for Beebo, purchased Ava the Elephant, a character from season 1.

The Beebo is still in business and has a total income of $5 million across all brands in February 2022.

Is Beebo Still In Business?

In exchange for a 15 percent stake in the company, Lori Greiner and Ashton Kutcher invested $200,000 in The Hills during their time on Shark Tank.

Better Family Inc., the company that owns Beebo, has acquired Ava the Elephant from Shark Tank Season 1 Episode 1.

Hill sold The Beebo firm on April 1, 2020, raising more than $500,000 in funds for its new owners.

You can purchase the Beebo on Better Family Inc’s website, as well as on Amazon, Walmart, BuyBuyBaby, and Bed Bath and Beyond.

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The Beebo has few competitors due to its uniqueness compared to similar products on the market.

This invention, which started as a practical way for a responsible father to read to his kid during meals, has grown into a tool for parents worldwide.