Pretty Padded Room’s founder and driving force, Bea Arthur, was born in Ghana, but she and her family moved to the United States when she was a child with her mother and stepfather.
She was part of the founding team that put a modern spin on psychotherapy’s old and well-established industry.
Her dream was to deliver therapeutic services over the internet to customers in the comfort of their homes and provide opportunities for new therapists to gain valuable experience.
Bea’s first venture into online business was with an online community for young moms in 2008. It was called ‘MeToo,’ but the company had stopped operating by the end of the following year.
The Pretty Padded Room was Bea’s new venture in 2011, in which she promised customers a ‘Nice Place to go Crazy’ while they were traveling.
Bea hired a few carefully selected, eager, and hungry psychiatrists to resolve the subconscious issues of a subscription-based clientele, allowing them to enjoy the service at home for a fraction of the cost.
Bea participated in an open casting session to appear on Shark Tank, and she was chosen to pitch her company to the sharks. She appeared before the sharks in early 2013 after being accepted.
What Is Pretty Padded Room?
The Pretty Padded Room offers online counseling that allows users to connect with a psychiatrist on a couch remotely via a computer or tablet.
Pretty Padded Room’s defense focuses on topics typical of psychologists, and it is recommended that those with more serious issues seek out a therapist.
Pretty Padded Room is a subscription service with three different subscription levels. The price of a hundred dollars is equal to five digital diaries; the cost of one hundred fifty dollars is equal to four thirty-minute video sessions and one digital diary; the price of two hundred dollars is equal to four forty-five minute video sessions and three digital diaries, and the price of three hundred dollars is equal to five digital diaries.
|Company Name||Pretty Padded Room|
|Business||Services for Online Counseling and Therapy|
|Investment Asking For||$100,000 For 30% stake in Pretty Padded Room|
|Final Deal||No Deal|
|Episode||Season 4 Episode 16|
|Business Status||In Business|
Who Is The Founder Of Pretty Padded Room?
The founder of Pretty Padded Room is Bea Arthur.
Pretty Padded Room Before Shark Tank
The Pretty Padded Room is a company that provides online therapy through a computer or tablet so that clients can see the psychiatrist and couch from the comfort of their homes.
Sharks episode 418 featured founder Bea Arthur who has been operating her virtual therapy company for two years.
The Pretty Padded Room has ten female therapists, including Arthur, a licensed psychotherapist in California.
Internet therapy services are another example of how technology changes “traditional” professions and how services are delivered to the digital generation.
The founder of Pretty Padded Room had difficulty finding a therapist and believed that she could fill the void with her concept.
Bea’s basic services are journaling sessions with a therapist and one-on-one video sessions with her.
A series of monthly video sessions with a professional will cost between $20 and $200 for an introductory session/consultation.
Their patients benefit from a wide range of specialized treatments offered by a group of young therapists just setting up their practice.
How Was The Shark Tank Pitch Of Pretty Padded Room?
Bea reached the shark tank and met the sharks. The charming businesswoman requested $100,000 in exchange for 30% ownership of her Pretty Padded Room company.
Bea began her pitch by informing the sharks that psychotherapy had a bad reputation despite being around for hundreds of years and helping millions of people.
She built her business by presenting a more appealing alternative to psychotherapists, perceived as scary older adults.
Her all-female staff of therapists assisted ladies in a more relaxed atmosphere.
It was ‘normal’ for most women with problems to confide in a friend. However, even well-meaning friends didn’t always offer helpful counsel.
Psychotherapists from Pretty Padded Room provided professional therapy in a less clinical and scary environment than traditional therapy to unhappy clients.
Bea had delivered a skilled and professional pitch as a professional therapist should, but the sharks were unconvinced by the business model.
Kevin O’Leary stepped forward to clarify that the service was provided by a licensed, knowledgeable therapist whose contact information can be found online. Bea verified it was offered. Kevin inquired about the price.
Bea began explaining the customer options, starting with a $20 trial session lasting 30 minutes. Herjavec asked the entrepreneur what percentage of the $20 went towards therapy.
Kevin interrupted Bea as she described the $16 flat charge for the counselor.
Mr. Wonderful observed that a therapist earning $150 an hour would not agree to work for less than that. It is unclear why they bother, to be honest.
She explained that she had intended to use the corporation for two purposes when asked why she had founded it.
Additionally, she offered low-cost therapy to people who otherwise would not have been able to afford it, which meant that newly certified and inexperienced therapists could get experience and build a professional reputation.
Daymond John wondered if the service was only for women. Bea said that men could also use her service. She estimates that about 6% of her clients are men.
Bea went over the possibilities for her customers’ subscription-based service. The cost of a 45-minute one-on-one session ranged from $20 for a trial session to $200 for four sessions.
Robert Herjavec points out that client-therapist discussions are confidential. Bea assured him that a third-party provider was not involved in any of the talks.
Bea mentioned her first year’s sales at Pretty Padded Room.
Despite her full-time job, a full-time domestic violence counselor made $7,500 in sales.
Kevin O’Leary was very surprised when Bea answered, “$7500?” “Yes,’ he said nervously.
Mr. Wonderful had the opportunity to shine on this occasion, but he held back.
Mark Cuban questioned Bea on customer retention and the business’s growth.
It was hard to treat the sharks this time around because the figures upset them.
The conversation then turned to the projected sales for this year. Bea estimated sales of $21,000. Barbara Corcoran asked Bea if she was on track, and she acknowledged that she was.
Kevin could no longer remain silent. ‘Nothing-Burger’ sales of $21,000 to him.
He said this did not even prove the business’s concept. Mr. Wonderful nevertheless did not immediately withdraw from Bea Arthur’s investment.
For example, Mark Cuban inquired about Bea’s average lifetime revenue per customer. In a bewildered tone, Bea simply repeated, ‘Lifetime revenue?’
As Bea became stressed for the first time in the tank, she clenched her fists. Bea regrouped when Mark Cuban outlined the idea. She verified that her average consumer corresponded to $300-500 in sales.
I’m sorry?’ Bea replied, interrupting Mark. Mark retorted.
The way Bea sounded, she was frightened and unsure of herself. Business moguls needed to act quickly.
Robert Herjavec informed Bea the math was wrong. He estimated her annual income at $65,000 or more based on her tank figures.
Robert said Bea was a financial mess, as did billionaire businessman Mark Cuban.
Bea would be unable to survive if the sharks attacked her.
The entrepreneurs all left, concerned about their KPIs, customer retention, and sales forecasts.
Barbara Corcoran offered Bea consolation, but her rejections persisted.
Kevin O’Leary was the last to say no. Bea’s lack of knowledge of her numbers supplied him with ‘The blood in the water.’
Bea did not seem surprised by Kevin’s dismissal; she accepted it in stride. There was no more pressure on Kevin.
She left the tank after thanking the sharks. ‘Good luck,’ Daymond said. Barbara replied, more hopeful than convinced, “She’s smart; she’ll figure it out.”
What Happened To Pretty Padded Room After Shark Tank?
Bea still operates Pretty Padded Room and has hired a Chief Technology Officer (CTO) to handle the business’s finances.
Bea continued to lead the company while working on an IT platform for healthcare. She renamed the company In Your Corner in 2014.
She closed the business in 2016. She launched a similar service called The Difference one year later. There is a statement on the website for The Difference stating that it will be available “soon.”
The original firm website has been redirected to 7Cups.com, a business that provides internet counseling. Bea has no financial interest in 7Cups.
Pretty Padded Room Shark Tank Update
In an interview in 2014, she spoke extensively about her Shark Tank appearance and its impact on her business.
Even though she had received much attention since the show, both positive and negative, she felt that the final editing of her appearance did not represent her accurately.
An applicant for a Shark Tank spot will typically pitch to the sharks for at least an hour in a segment that is edited down to no more than fifteen minutes.
The Pretty Padded Room segment had several points where it appeared that key elements of the discussions had been removed.
The editors, however, seem to have concealed the most brutal aspects of Bea’s appearance from the public, leaving a sense of protection for her public image.
Pretty Padded Room was later rebranded as ‘In Your Corner,’ which offered substantially the same service but failed to succeed any better than its predecessor.
The company acknowledges that, despite its website displaying gratitude to its many previous clients from as far away as Afghanistan and Australia, commercial operations have now ended.
The last weird twist is that it is still possible to find Bea Arthur’s website in 2018, even if it leads to even more dead ends than before.
You can find a professionally designed and functional website online promoting her abilities as a therapist and media star.
You can only contact Bea through the now-defunct In Your Corner website or her former Twitter account, which is no longer active.
Before Bea appeared on Shark Tank, it was said that this Twitter account had more than 10,000 followers, although I could not locate any concrete evidence to support this statement.
Currently, it has about twenty followers, paradoxically providing good therapeutic advice and philosophical views on an hourly basis.
Everything is in Russian, but Google Translate gives many of the tweets an almost mystical quality, which led me to wonder if Bea was behind it all. She may or may not be right, but I would like to believe she is.
In 2018, it would seem that Bea Arthur has little to do with online therapy, but it is fair to state that the enigmatic and entertaining businesswoman who sharks so brutally mauled has all but vanished from the scenes.
However, I believe we can all learn a thing or two from the curious philosopher who is now using her former Twitter account.
“A fake buddy is like a shadow, in that it is always with you on a clear day,” says an anonymous Plato after Google Translate has performed its excellent work. These are wise words, and they are freely available.
Is Pretty Padded Room Still In Business?
The Pretty Padded Room has now been transformed into In Your Corner, available on Bea’s personal and professional website.