GrooveBook After Shark Tank

Brian Whiteman and Julie Whiteman discuss their rapid photo book app, GrooveBook, developed with their friend Brian Whiteman.

A pair developed the app to allow individuals to quickly create photo albums from their smartphone photos without worrying about formatting.

GrooveBook comes with automatic printing software that prints a photo book for you each month based on your smartphone images and charges a flat rate of $2.99 per month for postage and membership.

There may be duplicate prints as the app prints images every month on the 12th. There is a limit of 100 images that can be printed.

You can order countless books, and you can sync the images on your smartphone with your computer to be printed monthly. You can also order multiple books.

You have the option of skipping a month or canceling at any time. Aside from acquiring additional prints and books, the $2.99 per month is sufficient to fulfill your needs each month.

The Whiteman’s are most likely searching for strategic partners and some financial assistance from the Sharks’ organization.

What Is GrooveBook?

GrooveBook produces a photo book from 100 of your photos and then sends it to you. It is completely free.

You can access millions of photos on your smartphone with a $2.99 per month subscription to GrooveBook.

Grooves are intended to make books more flexible and ship them at a reduced cost, thus reducing shipping costs. The founder of GrooveBook owns a patent for the design.

GrooveBook After Shark Tank

If you make any changes to the book’s design, the postage will increase to $3-4. Brian stated that they would consider boosting the price by one dollar per book. 

Company NameGrooveBook
ProductAn app to create photo albums and photo books.
EntrepreneurJulie Whiteman And Brian Whiteman
WebsiteGrooveBook
Episode Season 5 Episode 13
Investment Asking For$150,000 for 20% stake in GrooveBook
Final Deal$150,000 for 80% stake in GrooveBook
SharkMark Cuban and Kevin O’Leary
Business StatusAcquired

Who Is The Founder Of GrooveBook?

It’s time to explore GrooveBook more closely. You want a photo book for the digital age, with some functionality thrown in.

Brian Whiteman and Julie Whiteman are the founders of GrooveBook, which prints a maximum of 100 photographs into a photo book or album.

You can make beautiful photo books with this application by using the images on your phone. You simply need to download the groove app.

Julie had the inspiration for the digital software when she accidentally deleted images from her phone and could not recover them.

The photographs were of people who were close to me. They must be preserved and treasured in their original form. Brian developed an app based on this concept.

The technology integrated into the app would allow millions of users to treasure the moments they had so carefully recorded. 

GrooveBook Before Shark Tank

Brian and Julie Whiteman owned a successful commercial print company and were looking to expand their revenue stream by providing a subscription service for their photo albums.

Customers can upload up to 100 photos a month from their mobile devices, and their memories will be saved in a personalized photo book.

The Whitemans could sell the books for an affordable price since they were made in-house, but they still had to pay up to $4 in shipping costs to ship 5 7-inch photo books.

Brian spent late one-night crunching figures and figuring out how to make their custom picture book subscription service a viable option for customers.

Brian beat a prototype with a pen, destroying the book’s spine due to rage.

He got an epiphany when he was looking at the torn book. He was so giddy with excitement that he awakened Julie up and immediately burst into laughter at his finding.

Brian had discovered a cost-effective answer to their difficulty with photo book shipping and distribution.

They were able to ship out books faster by incorporating groves into book spines, which allowed them to package the books more compactly, which resulted in more flexible spines and smaller packages.

The GrooveBook process and brand went well, and their subscription service has grown to 8,000 subscribers in a short period.

How Was The Shark Tank Pitch Of GrooveBook?

Julie and Brian approached the Shark Tank, asking for $150,000 for a 20% stake in their business.

Most customers own a smartphone capable of capturing better photos than any camera they have ever used. Customers photograph everything from food to dogs to newborns.

The images accumulate within the photo libraries of our phones and are lost with the most recent photos of our lives, which are eventually supplanted with the old ones.

Julie stressed that GrooveBook offered people the chance to reclaim and cherish captured moments at an affordable cost.

The GrooveBook app replaces your digital photos with classic photo albums, which can be viewed at any time.

The photos have a date stamp and are perforated to be easily removed and shared with friends and family.

You will receive a new GrooveBook every month with a new design. You can also order duplicate photos to share with friends and family members.

The Shark Tank panel of successful business professionals were initially taken aback by Whiteman’s incredibly low price point and their ability to sell their GrooveBook for less than $3 each.

The cost of production and shipping was lowered to $2.30 per book by using their printing studio and the groove design Brian came up with that night.

The print shop and GrooveBook production are inextricably linked, expressed Robert, indicating reservations about the marketing strategy used to market and sell GrooveBook.

The investor needed to have complete faith in the success of both ventures to invest in one of them.

GrooveBook’s lower cost and price can be attributed to the couple’s earlier investment in professional printing equipment.

As long as they kept both businesses open, they believed they could serve all their consumers.

Brian and Julie thrashed a prototype of the groove late one night after Brian told the Sharks how he got the idea.

Mark describes GrooveBook’s groove as a “value proposition.” GrooveBook would have a unique position in the marketplace if the patent were granted.

Mark believed GrooveBook added value by acting as an intermediary between users and existing photo collection sites such as Shutterfly.

GrooveBook could become a one-time supplier to other businesses that offer photo services, resulting in substantial profits for Brian and Julie.

Mark then makes a $150,000 offer to the couple for the rights to license the company. Mark will be allowed to make one-time applications as long as their subscription service remains in place.

Daymond and Robert continued to feel reluctant inextricably linked in the firm, so they backed out.

Afterward, Kevin offered $750,000 to purchase the entire business. Brian and Julie viewed their business as extremely important. They appeared uncomfortable with this thought.

Their business was their passion, and they wanted to continue running it and reaping the benefits.

Brian was enraged when he stated that the company was worth $6 million in total, which is the price at which they would have to sell out.

The judges were astounded. Kevin, who was normally done at this point, attempted to re-establish order.

He explained that he was simply testing the waters to determine whether the couple wanted to sell out and retain majority ownership.

The Whitemans did not come to the Tank to be acquired by the Sharks, and they were equally opposed to selling their licensing rights.

Lori countered Kevin’s bid with a $375,000 offer for 50% of the company. Robert changed his mind and accepted Lori’s offer on the spot.

Brian and Julie were being pressured by Lori when Mark and Kevin met in the corridor. Brian refused to negotiate a deal while the two judges who had originally proposed it were still present.

Mark and Kevin came up with a revised plan based on Mark’s proposal. Brian and Julie’s enthusiasm for GrooveBook’s subscription business led the Sharks to decide on a better licensing agreement.

To the Whitemans, they offered $150,000 upfront and 80% of the proceeds from the license. Robert caused a snag in closing the deal by making a strong argument at the last minute.

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The licensing of GrooveBook would enable consumers to purchase the product without needing to subscribe to an ongoing service, which might significantly impact subscribers over time.

Brian and Julie were forced to make a choice. Two proposals were made: a half licensing agreement and a 50% stock stake.

Brain grabbed Julie by the arms and exited the stage when they agreed on the license agreement and spent some time celebrating with their new partners. Kevin remarked, “They’re still in love.”.

Final Deal: Mark Cuban and Kevin O’Leary agreed to invest $150,000 for licensing of the GrooveBook.

What Happened To GrooveBook After Shark Tank?

The popularity of GrooveBook skyrocketed after its appearance on Shark Tank. Their sales increased by three times in the five days immediately following the show.

They have been invited to participate in an update segment in episode 526 because of their tremendous success.

The Shutterfly acquisition of Groovebook for $14.5 million in November 2014 was a very large Shark Tank Success Story.

GrooveBook After Shark Tank

GrooveBook now has the distinction of being the most significant acquisition at the conference. The sixth season’s episode 620 will have a second update installment.

The episode 620 Update tells about Groovebook’s meeting with Shutterfly, where $14.5 million was given to GrooveBook founders.

All in all, not bad for a deal that was done on Shark Tank barely a year before that. I think it’s the biggest deal ever done on Shark Tank!

GrooveBook Shark Tank Update

As a result of Shark Tank, GrooveBook subscription numbers soared to 500,000, and at one point, the Whitemans were making $4,000,000 in profit per year.

Shutterfly purchased the company for $14.5 million after only 11 months. Julie and Brian remained on as advisors after their departure.

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Some disappointments have emerged as a result of the expansion. Some Groovebook customers have taken to “ranting” on the web about how much they hate the company.

The popularity of Groovebook is growing among users who consider it a worthwhile trade-off for the convenience provided and the $3 per month cost.

Is GrooveBook Still In Business?

Shutterfly acquired GrooveBook at a valuation of $14.5 million. As of February 2022, GrooveBook remains in business with a website and smartphone apps.