HomeThe competitive strategy of a firm is comprised of the business tactics and activities used to attract customers,…

HomeA critical component of developing a brand strategy is market orientation, understanding and addressing the expressed or unstated…

HomeeMarketing (Electronic Marketing), alternatively referred to as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing, is marketing…

HomeWhen appropriately applied, PESTLE analysis may be a handy tool in business. It is classified as ‘environmental analysis,’…

HomeMultiple factors can be influencing buyers as they consider a purchase. Many individuals believe that after the buyer…

HomeWhat is a Business Analyst? The business analyst is a change agent. Business analysis is a systematic method…

HomeBrand Promotion establishes the brand’s image in the buyer’s mind, while branding establishes the product’s identity.  Customers choose…

HomeThe STEEPLE Analysis is one of many strategies employed by firms to determine where they should be positioned…

HomeIt is time-consuming and exhausting to plan, prepare, and organize. You must have experienced many situations where you…